"An expert is usually someone who learned from the experience of making
mistakes the first time around."
Layman & Layman is a firm of senior business and consulting professionals
with extensive experience applying industry models, frameworks, standards and methods in a wide range of business
contexts. Our background includes Malcolm Baldrige, TQM, CMMI®, Six Sigma, PMBOK, ITIL, ISO 9001 and other models,
as well as agile techniques. We do not, however, advocate cookbook approaches or slavish adherence to any model or
method. In the real world, models make good servants but poor masters. Cautious pragmatism is called for in
applying the elements of industry models or frameworks to actual practice.
Our professional affiliations include the IEEE, the IEEE Computer Society, the
ACM, the Society of Women Engineers, and the National Defense Industry Association.
Profile - Beth Layman, Partner
Beth Layman is a well-known process improvement consultant, coach, facilitator, and
instructor. She is a recognized authority on measurement, a published author, and a popular speaker. Her experience
encompasses a wide range of of commercial enterprises, government agencies, aerospace/defense contractors and
product software organizations. She has a track record of satisfying clients by providing high-value consulting
services that yield tangible results.
In addition to being a principal of Layman & Layman, Beth has worked in association with
TeraQuest Metrics, the Quality Assurance Institute, Software Quality Engineering, McCabe Software and other
consulting firms to provide management consulting, assessments, training and interactive workshops, coaching
- process definition, management and improvement
- performance and software measurement
- project and portfolio management
- software quality assurance and other software engineering methods.
Beth's consulting credentials are supported by industry experience as an individual
contributor, change agent and senior executive. She was formerly COO of TeraQuest Metrics, the premier global CMMI®
consultancy and Gartner partner. She also held executive positions at Borland and McAfee, where she established
software and business process improvement programs, enterprise-level portfolio management, project management
offices, and a world-wide employee development program. Early in her career, she worked as programmer, analyst,
project coordinator, and quality assurance manager in IT and software product organizations.
Beth is a CMMI Institute-Authorized CMMI® Lead Appraiser and a Certified Scum Master (PSM).
She is co-author of Practical Software Measurement: Objective Information for Decision
Profile - John Layman,
John Layman has an extensive record of success managing software development. He has broad
experience of project, product and service management gained as a practitioner, executive, and consultant. With an
emphasis on software as product, he is an authority on software engineering methods and quality assurance. His
background encompasses real-time and systems software, as well as applications in telephony, banking, insurance,
distribution, manufacturing, health-care and other industries.
Representative positions and engagements:
- Managed real-time software development for the ground-breaking QUBE interactive cable
television and security system. QUBE pioneered pay-per-view and home shopping services familar today. It
produced innovative interactive game shows, townhall-style polling programs, and originated both MTV and
- Headed software development at Diacon Systems, a provider of turnkey systems
for healthcare practice management.
- Managed development of TravelMatch, AAA's application product for regional auto clubs.
Features included electronic booking of reservations, trip routing and mapping.
- Software architect of the network management system used in the State of Florida's
private voice/data network (initially serving more than 80,000 phones and 60 million calls per
- Software architect of The Travelers agency management product for independent insurance
- Created an interpretive Data Definition Language employed to interface real-time lottery
gaming systems to back-end payout systems.
- Design consultant on a distributed, high-availability datastore for the Online Computer
Library Center, an early utilization of asynchronous message-based architecture.
John has developed courseware and taught seminars on subjects such as requirements
definition/validation, peer reviews, etc. He has lectured on a variety of software engineering topics, has
contributed to print publications such as Windows Tech Journal, and moderated the Quality Assurance
section of the Computer Consultants Forum on CompuServe.
For a listing of our CMMI Institute-certified consulting staff and service offerings,
please see the Layman & Layman CMMI Institute Partner page linked